This month, Crux Research turns 11 years old. What started as something transitional for us as we looked for the next big thing quickly morphed into the next big thing itself.

Since our start, we have now conducted 300+ projects for 65+ clients across a wide range of industries and causes. At times, we feel we know a little bit about everything at this point.

We’ve bucked a few trends along the way. We’ve never had a business plan and have never really looked past the next few months. We’ve resisted pressure to grow to a larger company. We don’t necessarily go where the opportunities are and instead prefer to work on projects and with clients that interest us. We’ve also eschewed the normal business week, and work nights, weekends, etc.

Our ability to collect incredible people as clients has only been surpassed by our good fortune to attract staff and helpers. A special thanks to our staff members and our “bench” who have been helping out our team throughout the years.

Onward!  Happy Holidays to all. May your response rates be high and all of your confidence intervals be +/-5%!