Congratulations to our client Truth Initiative on winning Gold at the David Ogilvy Awards. The Ogilvy awards are unique in that they celebrate campaigns that effectively use market research to spark an insightful campaign. Truth Initiative won gold in the “Unexpected Targeting and Segmentation” category.

The Truth Campaign was called “Stop Profiling.” It centered on a social justice theme – that today’s youth will ban together if they perceive a segment of the population is being treated unfairly. Truth’s ad (“Market Priority”) can be seen here.

Crux Research partnered with CommSight to provide formative research, copy testing, and campaign tracking. We are excited to be a part of this award-winning effort – and this award is the third Ogilvy we have been involved in for Truth Initiative.