POLL-ARIZED available on May 10

I’m excited to announce that my book, POLL-ARIZED, will be available on May 10.
After the last two presidential elections, I was fearful my clients would ask a question I didn’t know how to answer: “If pollsters can’t predict something as simple as an election, why should I believe my market research surveys are accurate?”
POLL-ARIZED results from a year-long rabbit hole that question led me down! In the process, I learned a lot about why polls matter, how today’s pollsters are struggling, and what the insights industry should do to improve data quality.
I am looking for a few more people to read an advance copy of the book and write an Amazon review on May 10. If you are interested, please send me a message at poll-arized@cruxresearch.com.

2 Responses to “POLL-ARIZED available on May 10”

  1. 1 Betti Abbas April 21, 2022 at 9:36 am

    I was one of the lucky ones to get a pre-release copy and found the book a great read. Well written and researched it presents the issue and thoughts on solutions in a clear and compelling way. Highly recommend.

  2. 2 Betti April 21, 2022 at 9:46 am

    I tried twice to leave a comment, not sure they were saved. Excellent work John. Not surprised. Enjoyed reading it. Made me again glad I am retired! Will comment on Amazon in May. All the best! Betti

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